Case Studies

Strengthening Media Relations: Roadshow for TP-Link

TP-Link is a global leader in networking and smart home solutions. For the launch of their 2025 highlight products in the networking and smart home range, we organized a roadshow that included visits to nine of the largest tech publications in Germany and Switzerland, including Computer Bild, Connect, and ComputerBase. The personal appointments provided the ideal platform for the client to present the new products in direct exchange with the relevant editorial teams and to sustainably strengthen valuable media relations.

Strategy

To raise awareness of upcoming product launches and strengthen relationships with relevant tech media outlets, we planned and organized a roadshow throughout the DACH region:

In line with the brand and its new products, we made a preliminary selection of relevant Tier-A media and editors
We contacted the editors directly and excited them about the client’s visit
Within a specified period, we scheduled appointments for TP-Link at the editorial offices along an efficient travel route
The appointments enabled the pre-assignment of sample units of the new products and the coordination of product reviews

Results

Visits to nine tier-1 tech media outlets in Germany and Switzerland, including Chip, Inside Digital, Netzwelt, Netwoche, PCtipp, and PC-Welt
Personal meetings with more than 16 tech journalists
Provided exclusive hands-on product demos
13 product reviews gained, and 5 awards received

Personal relationships remain crucial in media work. The roadshow gave us the opportunity to engage directly with journalists and deepen contacts that are otherwise often maintained only digitally. We especially appreciated technikPR's expertise in selecting and reaching out to relevant media outlets and ensuring the project's smooth execution from planning through follow-up.

Steven Peddie Pressesprecher DACH, TP-Link

Case Studies

Strengthening Media Relations: Roadshow for TP-Link

Strategy

Results

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