technikPR opens its Benelux office in Amsterdam, led by Xander Hoose

Hamburg, 17th of July 2014 – technikPR, Europe's most technical PR agency, has today announced the opening of a new office in Amsterdam, strengthening its presence in the Benelux region.

This new initiative will be led by Xander Hoose who joins technikPR after his previous role as Editor-in-Chief for Personal Computer Magazine.

The appointment of Xander continues technikPR's philosophy of recruiting top editors into the agency - providing both customers and journalists with a technically strong first point of contact.

"Xander's extensive network and intimate knowledge of IT and consumer electronics makes him the perfect fit for our organisation", said Aaron Licht, CEO of technikPR. "We wanted someone with a unique perspective on technology in the Benelux region and Xander is the perfect fit".

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technikPR is the most technical PR agency in Europe. All of our staff are ex-editors and they know exactly how to deal with professional technology writers – working together as equals – with the same knowledge of the science and principals behind each new innovation. Rather than simply passing every request through to you, our client, we work hard to understand your organization and products – so that we are able to deal with initial press queries ourselves. This approach has already attracted some of the world’s top technology companies – and it’s something that we are very proud of.

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