Smartphone manufacturer Wiko chooses technikPR for comprehensive PR services
Hamburg, October 22nd 2014: technikPR, the most technical PR agency in Europe, is taking over all of the PR duties for French smartphone manufacturer Wiko in the German region. As well as all of the traditional PR services, Wiko has engaged technikPR to handle its major sampling programme, designed to establish this emerging manufacturer in the German market.
Smartphone manufacturer Wiko has fought itself to the leading group of the French market since its inception in 2011. In Germany, this company is constantly gaining market share as well, showing a steep growth curve. To consolidate this position and gain more exposure in Germany, the company will be relying on the expertise of technikPR. At no time is this more important than when it comes to the coordination for the product sampling programme – using technikPR’s advanced management system for planning, administration and storage. With centralised shipping, technikPR can quickly respond to requests and provide test samples directly to the media.
Before shipping to the media, all smartphone samples are thoroughly inspected on arrival and departure. This inspection includes a functionality test - and upgrade to the latest firmware. This ensures that editors always receive an up-to-date and properly functioning product for review – maximizing our client’s chance to have a successful review.
Ole Grosstück, Marketing Manager of Wiko Germany, replied as follows on this enhanced cooperation: “The expertise of technikPR fits perfectly into our requirements. We are confident that this close cooperation is the right step to expand Wiko’s brand success in Germany.”
Aaron Licht, CEO of technikPR, adds: “The fact that Wiko has chosen technikPR as its comprehensive PR-contract - including full sample management - shows great confidence in us. This gives us the opportunity to maximise the profile of Wiko’s excellent smartphones in the public eye and respond more quickly to media requests.”
To kick off the cooperation, technikPR will raffle a black Wiko Wax on Facebook. This smartphone is characterized by a 4.7-inch IPS display, tempered with a layer of robust Gorilla Glass 2 and a powerful Tegra 4i quad core processor. Among the other features of the Wax are LTE connectivity, two high-resolution cameras and a very attractive design. The competition can be found at this link.
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