Glinde, 20th of June 2014 - At Computex in Taipei, be quiet! presented „The Case“, the new Straight Power 10 series and the Pure Rock. Feedback from from press editors and customers was overwhelming. Among the visiting media were a lot of famous publications, no matter if they were online, print or video magazines.
"Computex was very successful for us. Regarding the quantity and quality of our new products, this is very understandable. The global PR and marketing team did a great job organizing the appearance at Computex 2014 and this enormous coverage,“ said PR-consultant Aaron Licht.
In total we saw 89 articles/videos. The majority of the coverage - 48 contributions - regarding the features of „The Case“. And the feedback was really satisfying here. Runner-up was the Straight Power 10 series with a total coverage of 23 articles/videos. Again the reception was very positiv. Last but not least the Pure Rock raised attention in 18 contributions with a positive tone.
"Computex 2014 was a successful exhibition with a lot of customer visits and press coverage. There was an amazing feedback and we could feel an excitement from the market for all three new products: ,The case' by be quiet!, Straight Power 10 and Pure Rock.
So all in all this year be quiet! could once again strengthen the position of a leading premium brand on the market with new highly competitive products , and that was our main goal,“ summarized Marketing Director Alexandra Kogan.
Following you will find a listing of the whole press feedback regarding be quiet's appearance at Computex 2014. It is sorted by the products and countries:
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