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Creative Zen Air Plus and
Creative Zen Air Pro:
Palm-Sized Powerhouse

Unveiling the Latest True Wireless Earbuds, Boasting Cutting-Edge Bluetooth LE Audio, Extended Battery Life, and Hybrid ANC for a Truly Immersive Audio Experience that Outshines its Price Point.

SINGAPORE – 12 December – Creative Technology today announced the release of the Creative Zen Air Pro and Creative Zen Air Plus, the newest additions to the Creative Zen Air family. Designed to enhance users' everyday audio experience, these latest earbuds are user-friendly yet innovative. Featuring LE Audio with LC3 codec, 10 mm dynamic drivers, Hybrid Active Noise Cancellation (ANC) with Ambient Mode, Bluetooth 5.3, and AAC audio codec, as well as extended battery life, these earbuds provide users with a truly upgraded audio experience without breaking the bank.

Creative Zen Air Series

Spark joy in your daily beats with the latest Creative Zen Air Plus
and Creative Zen Air Pro.

Paving the way for the future of wireless audio and at the same time, expanding the ecosystem, the Creative Zen Air Pro and Creative Zen Air Plus incorporate Bluetooth LE Audio to allow users to enjoy a superior wireless audio experience at significantly lower bitrates and power consumption. Beyond that, LE Audio also supports Broadcast, allowing users to enjoy seamless audio sharing to an unlimited number of compatible devices, providing enhanced connectivity for the perfect movie night with family and friends. Devices that support LE Audio enable users to unlock these features and explore the full potential of LE Audio.

Equipped with 10 mm custom-tuned dynamic drivers, both the Creative Zen Air Pro and Creative Zen Air Plus deliver an immersive audio experience with deep bass and balanced tunes for an all-encompassing audio experience. The integration of Hybrid Active Noise Cancellation and Ambient Mode also allows users to seamlessly dive into their favorite tunes or stay aware of their surroundings, effortlessly adapting to any environment with the touch of a button.

Designed for those on the move, the Creative Zen Air Plus and Creative Zen Air Pro are primed for action. The Creative Zen Air Plus, with its IPX4 rating, can handle a splash or two, while the Creative Zen Air Pro takes durability up a notch with an IPX5 rating. Featuring extended battery life, the Creative Zen Air Pro boasts an impressive total playtime of up to 33 hours, closely followed by the Creative Zen Air Plus, which offers up to 32 hours of total playtime.

While both models share nifty features, the Creative Zen Air Pro stands out with its Ultra-Low Latency Mode. Easily activated via the Creative app, this mode seamlessly synchronizes audio and video, significantly reducing latency to as low as ~20 ms, enhancing the overall movie, gaming, and music experience for users.

Additionally, the microphone configuration sets the Creative Zen Air Pro apart, boasting a total of six microphones—four for detecting and filtering background noise with ANC on and two for clear communications. The integration of advanced AI-powered Deep Neural Network (DNN) noise cancellation technology enhances call experiences by eliminating unwanted background noise in real-time.

On the other hand, the Creative Zen Air Plus features six microphones (three on each side) with ENC technology, analyzing and eliminating unwanted background noise for a clearer voice call experience.

In a nutshell, the Creative Zen Air Pro and Creative Zen Air Plus offers an audio boost to users' everyday soundscapes, making them the ideal go-to pair of earbuds for an elevated audio experience anytime, anywhere.

Pricing and Availability

Creative Zen Air Plus is priced at USD 59.99 and is available at Creative.com.
For more information, visit creative.com/ZenAirPlus

Creative Zen Air Pro is priced at USD 69.99 and is available at Creative.com.
For more information, visit creative.com/ZenAirPro

Press material

Creative Zen Air Plus

Creative Zen Air Pro

 

Press contact

Emil Bachev
technikPR

Phone: +1 949 667 3645
E-Mail: eb@technikpr.de
Web: www.technikpr.com

 

 

Ngamlamai Wijitra
Creative Technology Ltd
Global PR

E-Mail: ngamlamai_w@ctl.creative.com
Web: www.creative.com

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.


This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.