Creative and TGIF Join Forces to Amp Up Gaming Chairs with Immersive Audio

SINGAPORE – 6 Jan 2025 – Creative Technology and TGIF have teamed up to offer gamers the perfect balance of immersive audio and ergonomic comfort. By merging Creative’s industry-leading audio technology with TGIF’s expertise in designing high-performance ergonomic gaming chairs, this partnership kicks off with the launch of the T0 Aurena gaming chair speaker system—engineered to deliver superior audio and comfort for users during extended gaming and entertainment sessions.

T0 Aurena gaming chair speaker system: Power Your Play from the Perfect Seat

Debuting at CES 2025, the innovative speaker system features Creative’s SoundBlaster CMSS3D+ technology, delivering rich, multi-dimensional audio that brings games and movies to life. This pioneering technology can create a surround sound experience within a compact desktop setup, offering a wider, more immersive soundstage for a lifelike audio experience. Gamers can expect to feel every moment in vivid detail—from the precision of footsteps in first-person shooter games to the cinematic depth of movie soundtracks—all while relaxing in the comfort of TGIF’s expertly designed ergonomic gaming chairs.

“Teaming up with TGIF opens up exciting new possibilities for gaming audio,” said Song Siow Hui, CEO of Creative. “The T0 Aurena gaming chair speaker system is just the beginning, and we’re eager for gamers to experience a whole new level of immersion.”

“TGIF is excited to work with Creative to push the boundaries of what a gaming chair can offer,” added Sophia Niu and Leo Lian, founders of TGIF.  “The T0 Aurena gaming chair speaker system is designed to deliver the perfect balance of comfort and audio, enabling gamers to immerse themselves even more deeply in gaming sessions. It offers the highest level of ergonomic seating experience along with unparalleled audio sensations.  This will completely revolutionize the gaming experience for gamers.”

Pricing and Availability

The T0 Aurena gaming chair speaker system is slated to be launched in Q2 2025.

It will be showcased at the Creative suite at CES 2025, located at the Venetian, Bassano Meeting Room 2601 from 7-10 January, 2025.

Admittance is by invitation only; please RSVP through:

• Ngamlamai Wijitra (ngamlamai_w@ctl.creative.com)

About Creative

Founded in 1981, Creative has pioneered audio technology, revolutionizing how people experience sound by breaking the silence of PCs. With visionary founders and a talented team of sound engineers, developers, and business professionals, Creative has become a key player in the development of cutting-edge audio products. From groundbreaking sound cards to high-quality speakers and headphones, Creative meets every audio need. Whether diving into immersive soundscapes, enjoying portable Bluetooth speakers, or relying on noise-cancelling headphones for clear calls—Creative's commitment to superior audio experiences enriches the auditory world for all.

About TGIF Gaming

TGIF Gaming is founded by a group of passionate gamers and seasoned professionals in the Esports industry. While managing the physical health and training conditions of professional gamers, the team has gained valuable insights that there are still unmet needs for top-notch gaming gear. With the deep understanding of the nuances of professional play, TGIF came up with the products designed to combat fatigue and ensure unparalleled comfort for professional players during extended gaming sessions. The TGIF T0 Ergonomic Chair has elected to be the official gaming chair for the 2022 Hangzhou Asian Games, and serves as the official gaming chair for the League of Legends Pro League (LPL). TGIF utilizes its proprietary technology to provide an unparalleled sitting experience for gaming, office work occasion and more.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.