Hamburg, July 21, 2020 - technikPR, the most technical PR agency in Europe, is taking over public relations for XFX in the regions Germany, Austria, Switzerland, UK and France with immediate effect. With this move, XFX will have a professional contact person for the media in these regions.

XFX was founded in 2001 with a commitment to PC gaming and that commitment is still honored today. The brand name was derived from the experience that every gamer desires; Extreme Effects. The XFX research and development team constantly pushes to design and develop products to meet the high performance needs of PC gamers, then markets its products to PC gamers and hardware enthusiasts around the globe, with the highly recognized trademarks of “XFX” and the internal mantra of "Play Hard".

“In a world that seems to be experiencing constant cultural shifts, the XFX brand continues to resonate strongly with gamers all over the globe as our business progresses into every market,” said Eddie Memon, Senior Vice President of Global Sales & Marketing at XFX. “Recent market dynamics uniquely position XFX to grow by simply leveraging our core capabilities and new regional opportunities. We are continuing to invest and extend our leadership into Europe, including a more connected digital presence and public relation services with technikPR, for long-term growth and commitment to build the best products for the PC gaming community.”

technikPR is equally excited about the cooperation: "XFX has always been one of the established brands in the PC component sector. Its graphics cards are particularly popular with gamers. We are honored to welcome the brand as a new customer," said Aaron Licht, CEO of technikPR.

About XFX

XFX , is a California based company that is committed to the global PC gaming community. With state-of-the-art production facilities in mainland China, XFX is one of the world leaders in designing, manufacturing, and marketing award winning, high performance AMD Radeon gaming PC graphics cards, power supply units, and gaming accessories for the PC gaming hardware enthusiast. XFX has established sales, product marketing, and technical support centers in North America, Europe and Asia. For more information, please visit xfxforce.com and follow @XFXglobal.

For product sample inquiries, please contact Xander Hoose at technikPR.

About technikPR

As industry insiders with years of experience, we know exactly what the press wants and needs to work effectively and efficiently. technikPR is the most technical PR agency worldwide. All of our staff are former editors, industry insiders, marketing professionals, digital natives and gamers, who know exactly how to deal with professional technology writers and influencers - working together as equals - with the same knowledge of the science and principals behind each new innovation. Rather than simply passing every request through to the client, we work hard to understand your organization and products so that we are able to deal with press queries and assist you with product development. This approach has already attracted some of the world’s top technology companies and is something that we are very proud of.

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